email@example.com ~ 914 327 6372 ~ www.robsantangelo.net
Creative Content Development ~ Copywriter
June 2017 ● Cosgrove Associates-Creative Marketing lead
Acquisition/retention copy – conceive and write e-mails, social, online content, scripts for video, direct mail – CLIENTS: Visa, Barclays, NYLife, Sallie Mae, Chase, Upromise, JetBlue, American Airlines
Oct.-2016 ● May-2017 (CONTRACT) Guiding Eyes for the Blind-Contract Marketing Content Manager
Concept, create and write direct mail to constituents, Interview visually impaired students to create community biographies, strategized and created marketing/communication calendars for social media/email/development, wrote articles for donor and development newsletters.
May-2011 ● Oct.-2016: The Leukemia & Lymphoma Society/Senior Copywriter
Wrote communications for promising cancer advancements including immunotherapies, targeted
therapies /precision medicines, Car-T therapies pre and post clinical trials before FDA approval
Collaborated with key personnel on multi-channel marketing strategies for LLS brand.
Wrote monthly email calendars using engagement drivers such as events and current news.
Concepted/wrote campaigns for LLS’s fundraising brand portfolio.
Wrote, interviewed, shot, and produced content video of leading researchers and cancer patients.
Writing of social media promotions
Managed creative staff of 20/ Managed outside video and film vendors
Wrote, directed and produced a winning ($100k grant) video for LLS’s Travel Assistance Program
Wrote and produced an award-winning info video to African Americans about multiple myeloma.
Supported development and fundraising efforts among top tier contributors.
Vision Creative Group, NYC ~ Associate Creative Director
Strategy, concept, copy, design and execution for Integrated programs Acquisition and CRM, online promos, trade shows. Brands: Casio, Oceanic watches, Exilim digital cameras LL Bean, Delonghi Kitchen Appliances, Humax Electronics, Panasonic Toughbook, Sharp Electronics, MasterCard, Synergy Bank
Ryan Partnership, Wilton, CT. ~ Creative Director
Acquisition, retention online and offline integrated promotions. DR broadcast, Mail, High Impact, Sweeps and Promotions Brands: Direct Mail, LL Bean, Nicotrol, Pepcid, Claritin, Mylanta, Tylenol, Webster Bank, Lean Cuisine, Heineken, Amstel, Lever 2000, Dove, Shield, Caress, Norelco, Gevalia (Kraft), Fortis,
J Walter Thompson Direct, NYC ~ Group Creative Director
DR Print, Broadcast, Mail, Web, DR-Brands: Weight Watchers, Orkin, Bell Atlantic, Fidelity, KeyBank, Kodak, Sprint, Clairol, DeBeers, FTD, New Business
High School of Art & Design / NYC Specialized Public High School
Full Scholarship - School of Visual Arts/NYC/BFA/Marketing-Communications